Welcome to the New Year! Launched in early June of 2011, Gary Dawson Designs has made some amazing friends while working on incredible projects these past months. With only a few months active marketing of this site under our belt we have already shipped to three continents and have developed clients in almost every state ofthe USA. It was a leap of faith to launch this site after some 36 years of traditional brick-and-mortar retail. Several of our friends have jewelry related internet sites but mostly offer products, with customization of their products being a smaller part of the overall business. To reverse that model and primarily offer the service of Custom Design was not unique, but to do it as an entirely on-line effort has taken the concept to new horizons. Thank you to all the people who have supported this, and particularly my website designer, Mike! We are very excited for the new year!
Most of the projects we’ve completed in the last 6 months have been special and a few of my clients have been articulate in expressing their pleasure and satisfaction…The following is an excerpted email story from one of those…copied here with permission, with names changed (except mine, of course!) for security.
I gift wrapped the necklace box with the omega and extender situated beneath the pendant inside. She opened it and, of course, smiled and all of that. But then her geek brain took over and she kept trying to compare the pendant design to your logo on the box to see if this was maybe some kind of “signature” design of yours or some such thing. (I don’t ask questions when she’s geeking.) Eventually, I said: “The designer doesn’t have a logo.” (Meaning a signature piece) She looked puzzled. Apparently she also was confused as to whether it actually was a necklace and asked about a chain. I told her to pull the insert out and then she started going nuts.
a) Her comment on the omega is that I “knew” exactly the kind of chain she liked.
but . . .
b) She went through the roof, so to speak, when she found the extender and realized what it was. With my help we assembled everything, she ran to the mirror and told me that the concept was PERFECT to her taste. Apparently, I was supposed to “know” that. I thought I was taking a chance.
c) She then turned her attention to the alexandrite. She didn’t recognize it, and didn’t remember our experience learning about it on our cruise last year. That was because, as I told you, we saw large stones for matronly women which you explained were synthetic. Apparently I “assumed” and didn’t “know” that she would geek out and learn everything there was to know about alexandrite. She hadn’t. So I reminded her about the color change and the beryllium connection and she was just ecstatic. Of course, she also checked out the amount of color change (sun vs. incandescent) as had I (duh), and we are so very pleased with the quality of the stones. Thank you for further proving my trust was well placed.
Anyway, after a lot of enthusiasm and talk and hugs and whatever, she casually mentioned that we would now have to go shopping for some earrings to complete the outfit. A short while later, I handed her a second wrapped gift box. And the earrings drove her over the edge. My goodness, she loves those. The design. The stones. The dangle.
We had our moment, and it lasted a LOT longer than a moment. I didn’t “know” how much that extra step would mean to her. I also didn’t “know”, but I guessed, that she was stunned to find out how long I had been planning this and still managed to keep it secret. So, all in all a lot of stuff I didn’t know I knew.
She also mentioned that she was “making” my present, which makes no sense to me because she doesn’t “make” anything. I’m trying not to imagine what it could possibly be, but it seems as if we both sort of “knew” that this anniversary was going to be special, doing things we don’t normally do for one another. And that, my new friend, is the best part of the whole experience. I get an “A” for figuring it out, for finding you, and for making her feel the way she feels today. You get an “A” for your excellent assistance and work. YAY, Steven. YAY, Gary. YAY, Sally.
Color us happy!
I am grateful every day for the work we do, for my wonderful clients and for the opportunity to participate intimately in their lives. The items depicted in this entry were made with Platinum Enhanced Sterling Silver (Platinaire TM), for which Gary Dawson Designs has license to use. We are one of the few custom designers that have access to this amazing metal!
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